Every morning here in our bakery in Schwabach (Bavaria, Germany) begins with the comforting aroma of freshly baked goods. For many, it’s simply a familiar, welcoming smell. For us, it’s the scent of craftsmanship, generations of expertise, and a genuine passion for baking.
Our bakery’s roots go back more than 75 years. For over 25 years, the Dr. Karg’s brand has brought this baking heritage to life through savoury, crunchy snacks that combine quality, care, and authentic enjoyment.
Because for us, baking has always been about more than creating great-tasting products. It’s about bringing people together, creating moments of enjoyment, and staying true to the values that have guided us from the very beginning.
Our Mission: Making Snacking a Little Better
We believe that great snacking can make a difference.
That’s why we create baked savoury snacks that combine exceptional taste with thoughtfully selected ingredients and a mindful approach to eating. Because enjoyment and conscious choices shouldn’t be opposites: they belong together.
Our aim is simple: to offer snacks you can genuinely feel good about. Made with care. Full of authentic flavour. And true to what they promise.
At Dr. Karg’s, we want every bite to be a moment of enjoyment you can savour with confidence.
Our Philosophy: More of What Matters
In a world that often values speed over substance, we choose to take the time to get things right.
We stay true to the principles that have always defined good baking: quality ingredients, expert craftsmanship, and careful attention to every detail. Rather than following shortcuts, we focus on creating food with real character and lasting value.
The result is a range of distinctive baked snacks that offer more of what matters: more flavour, more wholesome goodness, and more of the naturally valuable nutrients found in carefully chosen ingredients.
Because a good snack shouldn’t just fill a gap. It should leave you feeling genuinely satisfied.
What does that mean for you as a consumer?
Our products make conscious and varied snacking easy - without the time commitment and annoyances. Whether high in fibre, rich in protein, gluten-free or organic: we have a product for any situation and taste.
Use our handy selection functionality to find your favourite snack now.
Our promise to you
a delight
Snacks are supposed to be a treat for your body and make you happy. From our point of view, that is only possible if they are actually tasty.
no frills
Our ingredient lists are “naturally” easy to understand. Hidden or cryptic ingredients, like added aromas or flavour enhancers, don't get anywhere near our dough.
with purpose
With our recipes, we go for nutrients instead of “null-trients”. This means that, for example, we rely on whole grains and fibre-rich recipes instead of “empty” calories.
high-quality
We choose our raw materials carefully, because quality is the best ingredient. For this, we rely on the close relationships with our suppliers. Wherever possible, we source locally. Our wholegrain flours, for example, are 100 % sourced from long-standing partners in Bavaria.
vegetarian
We consciously avoid ingredients that contain meat, fish, and egg - because veggie is just too tasty. Additionally, we have a wide selection of vegan varieties.
unique
Each and every one of our snack products is prepared artisanal-style and baked in the oven, making them one of a kind and every moment of delight extra special.
1. Naturally delicious
High-quality wholegrain flours, beneficial vegetable oils, and an extra portion of grains and seeds, as well as other great ingredients - we select nothing but the best before baking.
2. Artisanal goodness
Perfectly balanced, weighed out, and kneaded thouroughly - our master bakers create the basic dough from natural raw materials.
3. Nutrient-packed and bursting with grains
The dough is rolled out, generously sprinkled with grains, seeds, and other selected ingredients, and then cut.
4. Only dough that rests will become truly great
Our crunchy delights have a secret: a nice long rest before baking. This gives the dough time to develop fully before being processed further.
5. Into the oven
Baked low and slow in typical baker's rack ovens - that is how our crunchy delights develop their typical “bite”.
6. Wrapped oven-fresh
After a short cooling period, our crunchy delights are packaged by hand, still oven-fresh - now our tasty creations are ready for you!
1. Naturally delicious
High-quality wholegrain flours, beneficial vegetable oils, and an extra portion of grains and seeds, as well as other great ingredients - we select nothing but the best before baking.
2. Artisanal goodness
Perfectly balanced, weighed out, and kneaded thouroughly - our master bakers create the basic dough from natural raw materials.
3. Nutrient-packed and bursting with grains
The dough is rolled out, generously sprinkled with grains, seeds, and other selected ingredients, and then cut.
4. Only dough that rests will become truly great
Our crunchy delights have a secret: a nice long rest before baking. This gives the dough time to develop fully before being processed further.
5. Into the oven
Baked low and slow in typical baker's rack ovens - that is how our crunchy delights develop their typical “bite”.
6. Wrapped oven-fresh
After a short cooling period, our crunchy delights are packaged by hand, still oven-fresh - now our tasty creations are ready for you!
since
1950
we have been dedicated to the art of baking, growing and putting down roots in the middle of Bavaria, Germany
25
countries all over the world love our products
38
crispy and crunchy products are available in our assortment - the choice is yours
240
employees give it their all every day to provide you with the best snacking experience
since
1950
we have been dedicated to the art of baking, growing and putting down roots in the middle of Bavaria, Germany
countries all over the world love our products
crispy and crunchy products are available in our assortment - the choice is yours
employees give it their all every day to provide you with the best snacking experience